Responsible gambling and player protection have never been higher on the agenda of iGaming operators, regulators and policy-makers. Tools such as deposit and loss limits, self-exclusion and website blocking, have long been made available to players, while operators have technologies and systems in place to analyse behavioural data and identify problem gamblers. The industry has sought to improve the tools and measures it has in place in recent years, but what’s also true is that the sector at large is still falling short of effectively providing adequate player protection. The technology, tools and know-how to identify people who might be at risk of gambling harm are well advanced, and companies have no excuse not to detect problem gamblers.
Next Generation Player Protection Tools
“The iGaming industry is doing a lot in terms of player protection, and many reputable companies are taking Responsible Gaming and compliance extremely seriously. For example, our platform for responsible Gaming LeoSafePlay is a great foundation for building next generation tools to identify problem gamblers. I believe that the industry’s combined efforts will improve the industry’s reputation over time. We see our work in sustainable growth and investment in a regulated environment as a big competitive advantage. The fact that Sweden is becoming a regulated market is a milestone for Sweden, the industry and LeoVegas. We submitted our application for a casino and a sportsbetting licence to the Swedish regulator, and we hope that the new regulation will help eliminate companies in the Swedish market that do not follow the highest player protection standards.”
Gustaf Hagman, CEO of LeoVegas