Malta's CEOs Say Yes to Both Challenges and Opportunities

Four CEOs of Malta-based iGaming companies discuss current trends, Malta’s new regulatory framework and their most important priorities for 2018.

As the CEO of a major gaming company, what are the issues that are currently taking up most of your time?

"At LeoVegas Mobile Gaming Group, we managed to keep the start-up vibe, so even though I am the Group CEO, I am still extremely involved in all parts of the business. I am constantly in the loop when it comes to things such as product, brand, innovations, marketing, development and organisational changes. However, I must say that lately I have been putting a lot of attention towards our new company culture, dubbed as LeoCulture, which we have successfully implemented within the entire Group. This will ensure that despite having different companies in different countries, we still function as one team."

Gustaf Hagman, Group CEO and Co-Founder of LeoVegas


"We spend a lot of time on building and developing smart digital tools to learn as much as possible about our players, in order to serve them the most entertaining gaming experience possible in a responsible environment."

Jesper Kärrbrink, CEO of Mr Green


"Regulation is taking a large portion of my time. We are looking at utilising resources to enhance our technology; finding different ways to engage with customers and in general; constantly improving all areas as technology advances and becomes available to the market. We are also focusing on real-time engagement to enhance the customer experience. Last but certainly not least, it is time-consuming to compete against others in the market whilst still being able to generate a satisfactory level of revenue and net profit."

Ariel Reem, CEO of Genesis



"Having recently joined Jackpotjoy Group as the CEO for the Dumarca Gaming Division, one can imagine that, like any new employee, the focus is on understanding the company, its people and the magnitude of the many opportunities that lie ahead of us. In an ever-changing landscape, one must remain attentive to regulatory change, both in terms of individual countries and the wider EU landscape, while ensuring that we continue to deliver an outstanding customer experience."

David Flynn, CEO of Dumarca Gaming Division



What are the topics that will feature high on your agenda in 2018?


"We are working on becoming the most attractive workplace in Malta. As we are growing as an organisation and constantly expanding, we need to continuously recruit new competent colleagues. We are also preparing for the new General Data Protection Regulation (GDPR) and for regulation in Sweden and the Netherlands. Our other priorities in 2108 will be to position Mr Green as the top Green Gaming brand; to bring innovation to Sportsbook and Live Casino, as well as launching in Denmark."

Jesper Kärrbrink, CEO of Mr Green


"The focal point for this year will be to invest in the people and tools that we use within the business, allowing us to be efficient and effective in everything we do. This will help us enhance the customer experience. Nevertheless, we will also be focused on penetrating new markets and launching new casino brands."

Ariel Reem, CEO of Genesis


"Our main focus for 2018 and beyond has to be how we can continue to delight our customers. With our customers at the heart of everything we do, our other ‘vital organs’ will focus on how to expand at a pace that allows us to ensure the best possible service and quality product in the market. This involves strategic decisions such as organic growth versus acquisition, to more tactical decisions such the product and marketing mix. If I had to provide five topics, they would be Customer excellence, Customer experience, Customer retention, Customer offering and Customer acquisition."

David Flynn, CEO of Dumarca Gaming Division


"It seems that 2018 will be one of the busiest years so far. We will, of course, continue in our drive to ensure that LeoVegas is leading the way into the mobile future. We are able to achieve this through product excellence and further market growth. We will also continue working on our strategy of further expanding our operations in regulated markets. In 2017 we managed to do this already by launching in three regulated markets: Italy, Germany and Denmark. 2017 was also the year in which LeoVegas Mobile Gaming Group acquired its first companies."

Gustaf Hagman, Group CEO and Co-Founder of LeoVegas



Photo caption - from left to right:  David Flynn, CEO of Dumarca Gaming Division; Ariel Reem, CEO of Genesis; Gustaf Hagman, Group CEO and Co-Founder of LeoVegas; Jesper Kärrbrink, CEO of Mr Green.



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