The licence allows GiG’s Media Services to refer traffic to online casino and sportsbook operators holding a licence to operate in Romania.
GiG’s Media Services operates the media assets, the publishing and paid media teams of the Company and is one of the market leaders with a solid track record. Entering Romania is an opportunity for the media vertical to take advantage of its proprietary technology and know-how and follows GiG’s strategy to expand into regulated markets.
Richard Brown, chief operating officer at GiG says: “We are excited to extend our market reach by starting to refer end users to operators with a Romanian licence. We are expanding into another regulated market where we will be able to utilise the full range of marketing channels available across both the sports and casino verticals. Romania is still a developing market and with good projected underlying growth in the online sector which has accelerated in the last couple of years.“
Approximately 19% of all gambling in Romania is made online in a market worth USD1.5bn (2019e) based on total gambling gross win. Online gambling is estimated to grow by 12% from 2019 to 2020 and to reach more than 30% of total gambling by 2024*.
Source: Press Release by GiG