CEO of the Week

CEO of the Week: James Perry, CEO of FELTOM

James Perry joined FELTOM in November 2017 as Chief Executive Officer. Prior to joining FELTOM, he worked as Executive Director at the Archbishop’s Seminary. Along with an extensive experience in sales and marketing, James has worked as Deputy Director/Acting Director at the Institute of Tourism Studies, and he currently sits on the English as a Foreign Language (EFL) Monitoring Board.


Executive Profile
Name: James Perry

Born: 31st August 1978

Marital status: Single

Family: 2 brothers and 2 sisters, my 2 lovely dogs Gizmo and Marley
Home: St. Julian’s
Car: Toyota Vitz (not into cars)

School/Education: Higher Diploma in Hospitality Management at the Institute of Tourism Studies and a Diploma in Catering and Gourmet Cooking. I also hold a BA Hons in Tourism Studies, Graduate Teaching Certificate in Vocation Education and Training at MCAST and a Master’s in International Marketing Management obtained at Robert Gordon’s University in Scotland.

First job: I worked as a cook at a water polo beach club
Current job & company: CEO of FELTOM (Federation of English Language Teaching Organisations Malta)
Favourite pastime: Cooking, travelling and singing
Favourite book: 'How Google works?', a book by Eric Schmidt & Jonathan Rosenberg with Alan Eagle
Favourite film: The Shawshank Redemption
Favourite music: All sorts of music (except techno)
Favourite gadget: iPad
Last holiday: New York
Favourite quote:  Don't do to others what you don't want done to you
Role models/heroes: My Parents. They saw a protentional in me that I did not always see in myself
Best advice that I have ever received: In your place of work, create an environment that encourages people to challenge your ideas because they keep you on your toes and will always make you strive to improve. If you have doubt after posing a recommendation, then your idea must be re-evaluated.

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What does a typical day in your life look like?

I wake up at 6am, switch on the TV to watch the daily news while I prepare breakfast.  Feed my dogs and water my plants.  Shower and off to the office.  At the office, I normally have a full day planned, as soon as I arrive I speak to the staff and discuss issues that might be pressing or need to be considered as important.  After work I go to the gym (if I remember or feel like it), go home and take out my dogs and start preparing dinner.  Depending on my mood after dinner I might either go out with friends or stay home and practise playing piano (which seems I am not getting any progress) or just relax and watch TV.
What business issues are high on your agenda?

I have been the CEO of FELTOM for 1 year now and my business priority is to create a high awareness of the Federation and its accreditation scheme. Our member schools go through a very rigorous accreditation process and I feel that some of our international agents do not realise what the schools go through to achieve the FELTOM accreditation mark. So my priority would be to raise awareness through local and international marketing initiatives and also advocacy with government officials.
What motivates you to get to the office in the morning?

I get motivated when I know that I am making a difference at my place of work. That gives me the energy to wake up and head to the office every day. 

My Malta
My favourite location: Mdina, especially in the evening
My favourite local food: Pastizzi
My favourite dining experience: At home when I cook for my friends or family
My favourite nightspot: Lately I am enjoying having drinks at Smart City, but this changes every week.

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